Frequency

Set how often a GDPR purge of customer data will be performed and prevent individual recipients from receiving more than one ZAP

The frequency screen (found under 'Settings') in the ZAP~APP allows you to determine two things, GDPR purge and ZAP sends.

GDPR Purge

How often the ZAP~POST system will purge customer data. The countdown timer will begin on the send date for each ZAP campaign.

ZAP Sends

More is not always better. In the same way as bombarding your customers with too many emails will turn them off of your brand, direct mail is no different. This allows you to prevent individual recipients from receiving more than one ZAP within a configurable time period.