Data Cleansing

Industry standard data cleansing processes

Data cleansing is the process of checking the accuracy of records using the Postcode Address File as well as a database of Deceased or Gone Away recipients. Data filtering, PAF check, and data cleansing are all included as part of the ZAP~POST process.

As part of the data cleansing process, we provide all clients with a 'Cleanse Report' at the end of each campaign. This report will highlight any records from the original submission that failed a PAF, deceased, or gone away check.