What's PAF?

The Postcode Address File (PAF) is a database that contains all known "delivery points" and postcodes in the United Kingdom. The PAF is a collection of over 29 million Royal Mail postal addresses and 1.8 million postcodes. If you want to get into the weeds, check wikipedia

Do you use Royal Mail or other carriers?

In the UK, ultimately 'Postie' always delivers, regardless of which carrier is used. ZAP~POST will use any carrier based on factors at that time, including price, performance and network availability.

What if we don't want to send on your schedules?

We'll get to daily sends soon enough, but if you want to do a solo send, yes, just let us know the date you want a campaign to land and we'll advise the best send date.

I want to time the landing of my campaign with a new product launch - what's the timeframe to do this?

When you're ready, choose a send date in the app, or via the API. You can expect your Zaps to start landing two or three days after the send date. If your preferred send date is not in the app, start a webchat, or send an email to to request one.

Can I send first class or only second?

Zap pricing is based on second class mail. If you want to go first class, great, but we'll need to give you some first class pricing :) First class pricing is not available on the website so please get in touch.

What's a good volume for a trial?

There's your time and effort to consider here, not just the ZAP~POST cost. Zap advice is go for a minimum of 1,000 recipients for a trial, and try two different messages or offers, so you have enough data to make an informed decision about your programmatic direct mail future.

Why are your postcards so big?

Some times, 'less is more'. Not when it comes to Zaps. There are two postcards: "Impact" and "Square". Impact Zaps are huge, premium postcards. If there's a crowd on the doormat, or on the kitchen table, a Zap stands out from the crowd. And they are invariably beautiful to hold :) Square Zaps are just that, 156mm x 156mm. They are both printed on premium 350gsm FSC uncoated stock.

What about returns?

Because your data has been cleaned before posting, you can expect a tiny percentage of returns. Zaps come back to Zap HQ to be processed and you can always download the latests returns from the app.

What's included in the Zap tier pricing?

The kitchen sink. The price of a zap includes print and post, but it goes way beyond that. Data filtering, PAF check and data cleanse is included. Portal access to upload and your creatives and add any dynamic codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.

Which Regions/Countries is ZAP~POST available in?

Currently, the UK is our main standard mailing location. However, we also have the ability to send ZAP~POST campaigns in the US, Germany, the Netherlands, France and Italy via our in-country specially selected print & mailing partners. Specifications, pricing and turnaround vary on a country-by-country basis so if you do have an interest in mailing your customers in these locations, let's chat

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