ZAP Credits

ZAP Credits and their role within the ZAPP

What are ZAP Credits?

ZAP Credits are the currency used within the ZAPP to facilitate sending Zaps. Each tier of plan awards more credits which are then consumed with each ZAP send.

Credit Refunds

We give some clients credits after each campaign has been completed. Credits are given if a ZAP is not sent following the Data Cleansing process. As the data cleansing process is included in the cost of Zapping, we can't refund it. Therefore, we issue a credit in its place. ZAP credits are associated with your account rather than your plan. They will also only roll over to the next billing period - after that, they are lost.