This document is intended to serve as a guide for the integration of Iterable into ZAP~POST

Summary functionality:

  • Collect recipient data from Iterable segments.

  • Set the frequency of data collection.

  • Map to ZAP~POST Campaign.

  • Map any custom fields you have set up in the ZAP~POST Campaign.

  • Iterable Contacts are updated to record recipients who have/have not received a ZAP.

  • Any returns (undeliverables) are updated on Iterable on a daily basis.

Integration to Iterable is directly available from your ZAP~POST account, once signed in.

When a campaign is created, connect Recipient data via “Data Sources” from within the app, you will be directed to the integration page where there are Iterable templates to choose from.

From within the app, connect to Iterable with your usual credentials and navigate to the Iterable Customer or Contact segments and connect to each of the ZAP~POST campaigns as required. You have tools to set the frequency of upload (we recommend once per day).

Set up is self-service whilst ZAP~POST’s “Tech-Sherpas” will assist and manage the setup where required, at no additional cost.

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