Rejected records are the records which were sent to ZAP POST via the API which have subsequently failed our data cleansing process. Data cleansing is the process of checking the accuracy of records using the Postcode Address File as well as a database of Deceased or Gone Away recipients. Data filtering, PAF check and data cleansing is all included as part of the ZAP~POST process.

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Cleanse reports are also available via the ZAP APP

As part of the data cleansing process, we provide all clients with a 'Cleanse Report' at the end of each campaign. This report will highlight any records from the original submission that failed a PAF, deceased or gone away check.

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